How to Reach Local Residents Without Spending a Fortune on Advertising
Do you know that the number one reason why businesses fail is the high cost of finding customers that pay for their products or service?
We call it the cost of marketing.
If you cannot sell, you cannot stay in business.
Big companies that sell to broad markets have no problem finding customers.
Why?
They have mammoth budgets that allow them to reach the masses on a consistent basis.
The good news is you don’t have to reach everyone. You just need to reach the RIGHT customers.
That’s where My Local Ally levels the playing field.
Finding your customers
We help you find the local residents that want and need the products and services you offer.
Introducing your products and services
We align your brand with businesses your local residents like and trust giving you an edge over the competition.
Creating familiarity
Customers need to see your brand on a regular basis for your business to become a household name. Our programs are affordable so you can stay in front of the right customers for consistent exposure.
Yes, word of mouth goes a long way in drawing in new customers. But life changes and residents relocate for a variety of reasons. It is crucial to consistently promote your products and services to grow your loyal customer base.
Of course, getting your business message to your target market costs money. A tried and true way of generating new and repeat customers being used today is cross promotion. This is when non-competing businesses who serve the same target market share their customer bases…
A strategy the big boys use very successfully.
By working with other businesses, you are building important strategic alliances effortlessly and cost effectively, while delivering your message to specific people that would otherwise cost you a fortune to find and communicate to.
My Local Ally takes care of everything from design, printing, and distribution all at one low price. It’s a tremendous value for busy business owners who understand the importance of advertising and promotion in building their business. Because, like-minded entrepreneurs work together in a co-op, this all-in-one solution is also very affordable.
Due to the cooperative nature of our unique marketing strategy, all services are by invitation only.
Why My Local Ally?
Since each business has its own unique characteristics, we create a wide variety of campaigns to meet the needs of each of our clients. All of our campaigns start with the client in mind first. Specifically, we first identify exactly who your business is trying to reach. Once we have complete clarity on exactly who your audience is, we then develop a highly strategic plan to get your message in front of those people. Describing our services as “targeted” would be an understatement. Perhaps a better description of the campaigns we create for our clients would be “laser targeted.”
Our relationships with our clients are a two-way dialogue. While we have some very powerful ways to get your business in front of the right audience, we also recognize that no one knows your business better than you do. We encourage you, therefore, to tell us exactly what your needs are, when it comes to growing your customer base. We truly want the campaigns that we create for your business to feel like a perfect fit. Too many businesses invest in “one size fits all” advertising or marketing services, because they think it’s the only option available to them. While we can show you some incredible ways to get you in front of the right people, we’re also flexible and versatile enough to customize campaigns, to fit the specific needs of your business.
One of the nicest surprises that most clients have, when they learn more about us, is how affordable our services are. Many of our customized, highly targeted campaigns can often cost less than traditional forms of advertising that are non-targeted. Additionally, our campaigns usually don’t just run for a couple of days or a couple of weeks. The campaigns that we set up for our clients are typically several months long, yet they can often cost less than a one day or one week newspaper, radio, or television advertisement. Our ability to create highly targeted campaigns, that can run for months, as opposed to days or weeks, allows your business to receive an unparalleled level of value that the larger advertising and media outlets simply can’t deliver. We encourage you to contact us today, to find out exactly how we can deliver highly targeted, long-lasting marketing services, for less than the cost of most non-targeted advertising that usually only lasts a day or a week.
About Us
My Local Ally is a print & design firm based in Texas dedicated to making traditional print marketing – typically only affordable to larger businesses – accessible to small business owners. We accomplish this with a focus on local co-op initiatives.
In a world where most advertising and marketing agencies are focused on maximizing their own profits, as quickly as possible, we take a different approach. Our business philosophy is that our clients’ business growth is the main priority, not our own. We would rather have a small handful of extremely happy clients, as opposed to thousands of clients who are indifferent about our services.
Prior to recommending any campaign to our clients and prospective clients, a great deal of planning goes into each program. You can be certain, when we make a particular recommendation, that there is an extremely good reason for the strategy and campaign we’re suggesting.
As opposed to large advertising agencies that typically only work with multi-million dollar clients, our focus is on small-to-medium sized businesses and business professionals. In light of the fact that our typical client usually has a much smaller budget, as compared to large corporations, with multi-million dollar advertising budgets, we recognize that every dollar must be used in the most efficient and effective manner possible.
If you decide to work with us, you will not be a number on a piece of paper or a spreadsheet. We deeply value the fact that, behind each business we work with, there are real people, with real responsibilities, and often real families that depend on the success of the businesses with whom we work. We approach each new program with a deep sense of responsibility, to deliver results that will exceed your expectations.
Participation is exclusive to only one business per industry type.
Reaching local residents has never been this affordably simple!
support@mylocalally.com